About

A senior GTM team that builds and runs the work itself.

DHS combines outbound, AI and custom software for B2B companies. No handoffs, no account-management layer: the people shaping the strategy also build the systems and stay until it works.

Paul Den Hartogh

Punta Cana ↔ Europa

Founder, Den Hartogh Solutions
Builds and operates own products
Works Punta Cana ↔ Europe

WHO YOU'RE WORKING WITH

Founded and led by Paul Den Hartogh.

No account managers, no handoffs to a dev team you never meet. The people who map your process are the people who ship the code and stay until it works.

We built SalesLobe, an AI reply system running at multiple outbound agencies, and the product matcher that cut IB Data's manual matching by ~85%. Production systems, running today, operated by the teams that own them.

Every diagnostic conversation on this site lands directly with the founding team.

Our story

01

Den Hartogh Solutions grew from years of doing cold outreach by hand: building lists, writing emails, following up across markets and languages. We learned what works and what doesn't, then started automating the parts that ate the most time.

02

That led to SalesLobe, an AI reply system now running at multiple outbound agencies, and the product matcher that cut IB Data's manual work by roughly 85%. Each project taught us the same thing: the hard part is never the code. It is knowing what to build.

03

Today we operate from Punta Cana and Arnhem, serving B2B companies across Europe and Latin America. Outbound campaigns on one side, custom AI systems on the other. Senior work, end to end, with no unnecessary handoffs.

How we work

AI-Driven, Human-Led

We use AI where it adds real value. Decisions stay with people. Every system has a human-in-the-loop where it matters.

Measurable Results

Time saved. Errors prevented. Revenue lifted. We agree on success criteria before we start, and measure them after.

Full Transparency

No black boxes. Every system we build is meant to be understood and operated by your team. You see what happens and own the result.

Built to Last

Systems that live and improve. Not demos that break in production. Code you own, dashboards you read, rules you adjust yourself.

Company information

Legal entity

Den Hartogh Solutions

Chamber of Commerce

93891237

Business focus

AI-powered lead generation and custom systems

Locations

Arnhem, NL and Punta Cana, DR

Personal work

Video and creative work

Separate from the agency work, founder Paul Den Hartogh produces video and creative content under dhs.works. A personal project, not a service.

Visit dhs.works

Let's talk

One call to explore whether outbound, a custom system, or both is the right fit for your business.